How to Get Juicy Insight from a Competitive Analysis

How to Get Juicy Insight from a Competitive Analysis

“Just do your own thing.” That’s what the experts say when it comes to blogging. That means carving out your own space within your niche. What is DOESN’T mean is to be totally oblivious as to what others in your niche are doing. Blinders do no one any good (except for maybe horses). Instead of pretending…

What Bloggers Can Learn from the Inventor of the Rainbow Loom

What Bloggers Can Learn from the Inventor of the Rainbow Loom

Has the Rainbow Loom craze hit your house yet? Because it has mine! For weeks, my oldest has talked about fishtails and zippy chains, singles and starbursts. This past weekend, he finally earned enough money for a loom of his own and has been making rubber band bracelets pretty much all day. As a marketer,…

Guest Post: How to “Test-Out” a New WordPress Blog Theme!

Guest Post: How to “Test-Out” a New WordPress Blog Theme!

Today I welcome Sharon from Mom of 6. She’s one fabulous blogger and I was even lucky enough to part of  her dance team at a Type A Parent conference Ubisoft party back in June. Nothing like bonding while dancing to 80s tunes. Today, Sharon explain a really cool plugin for the tech-savvy blogger who wants…

Five Things to Watch in Your Blog Analytics

Five Things to Watch in Your Blog Analytics

This post has been resurrected, tweaked, prettied up, then republished. Just like new! Does the word “analytics” make your eyes glaze over? Sorry about that… because I’m gonna say that word a lot in this post. But if you’re serious about improving your blog, analytics matter. Truthfully, all sorts of analytics matter. Depending on your…

How Do I Get My Picture to Show Up When I Comment?

How Do I Get My Picture to Show Up When I Comment?

It’s called a Gravatar, a Globally Recognized Avatar. If you have one set up, your custom avatar will show up when you comment on blogs around the Internet. If you don’t? The thumbnail beside your comment will look like one of these: If you’re trying to increase readership and build your brand, it’s important that…

How to Promote Your Blog Without Feeling Sleazy

How to Promote Your Blog Without Feeling Sleazy

We’ve all seen them. The people who try to promote their product, their blog, their side hustle… and they do it in a way where you end up muttering “STFU already” under your breath. Every conversation turns into a pitch, every comment in a Facebook group mentions their services, every social media profile is one promotion…

Tips from Two Lawyers about Protecting Your Blog

Tips from Two Lawyers about Protecting Your Blog

More and more bloggers consider themselves entrepreneurs. And business ownership comes with all sorts of intimating things like accounting and legal stuff. Lucky for you, I know Danielle Liss and Jamie Lieberman — two lawyers who knows the blogging world front, back, and sideways. They recently started an awesome site called Businessese (I’ll let them tell you about it in…