You probably have a decent idea about the types of posts your audience likes and doesn’t like. But what about WHO they are? Demographics are data that get to some of the who. Some types of demographics: age, gender, education level, kids or no kids. Why would you want to know demographics? If you plan to work with…
Many bloggers call themselves “PR Friendly.” You’ll see the term in their headers and on their sidebars, announcing themselves as the bloggers that Public Relations professionals and marketers will want to work with. But is a PR agent truly looking for that? I asked brand marketers what the term “PR Friendly” means to them. “Seeing…
Want to teach an online course? Already teach a course, but don’t like your course platform? This post covers everything you need to know about why I gave up on WordPress course plugins and moved to a hosted platform. Finally. (Um, shoulda done it years ago.) I’ve had 5-figure launches and sold thousands of courses since my first…
Today’s post is from my friend Erin from Tales from a Marketing Mama. A local blogger, Erin has been in marketing and PR for a number of years and understands pitching, being pitched and what constitutes paid media so listen up! Be sure to leave her some comment love and visit her blog! There have been a…
I’m thrilled to bring you this guest post today! Kiersten is a Momcomm reader and her blog is so gorgeous, I featured it (multiple times) in my book. Reader surveys are so important (I will have another one for you, just you wait!) and this post lays out the how and the why. Hello Momcomm…
“I’m not a video girl.” That’s what I said… about vlogging, about YouTube, about being on television. *TERRIFIED* That is… until Periscope! Whether you’re terrified of video or revel in it, Periscope is a GAME-CHANGER. In ALL CAPS, no less. A while back I tried to get into G+ as it was new and growing….
We create so many memories during the holidays from little moments, big moments, happy moments, sad moments, first times and last times. Recording memories from the present (and the past) might just give your future self a smile, a laugh or a reminiscent tear. But hey, I know your to-do list is about the size…
Back when I was a new blogger, I came across Tina’s blog Life Without Pink. I thought, man, this girl and I would get along great! Almost 1.5 years later we DID meet and guess what? HIT. IT. OFF. Tina is a smart, savvy marketer and does all of her marketing and social media genius-doing while…
So you’ve finally decided to treat your blog as a business and you’re ready to order business cards. This five-part series covers everything you need to know, from what you should put on your cards, to the latest trends and we’ll even take a look at some samples to get your creative juices flowing. Let’s get going……
Every single blog conference will bring them up in one session or another. Every professional blogger will say you need one. What’s this mysterious “thing” that keeps coming up in blog discussions again and again? The media kit. Last week, the self-paced version of my media kit creation e-course Media Kit Smash went on sale. But I…
Everyone loves gaining more email subscribers. But I’ve seen the obsession get out of hand where people want more and more and more… and you have to wonder — how many people on their list are actually opening those emails? Email lists naturally end up with people that don’t really want to be subscribed, but are…
A question I get asked over and over is: Does My Blog Need a Tagline? The short answer is no. You don’t. If you have a blog name that really describes your blog, then you could probably do without. How to Determine if You Need a Tagline Go to your blog with the eyes of a…
It’s not too early to start prepping for holiday season in blog land. Before you know it, you go from being surrounded by a mound of Halloween candy and to November smacking you on the head. And you’re all like, “HOW IS IT NOVEMBER ALREADY? It seems like just yesterday I had my first pumpkin…
If you use Google Analytics to analyze your site’s traffic, then you may have seen “(not provided)” creep up as a top listing in the Keywords section of your Traffic Sources Overview. But what does that mean exactly? Well, a few weeks ago Google started encrypting searches if someone is logged into their Google account….
One of the best parts about blogging is reading other blogs. I already subscribe to my favorite blogs via RSS and read them in Google Reader. But let’s be honest. We only have so much time in the day and there are a gazillion interesting blogs out there. A while back, I did an experiment…
NOTE: Snapito is no longer a service, so try Grabz.It instead! During the writing of Blog Design for Dummies, I took LOTS of screenshots. I can’t tell you how many tricks I tried to squeeeeeeeze more of a webpage into one screenshot: zooming out, removing toolbars, yada yada. But I was doing things the hard way. While you…
All week we’ll be going through everything you ever wanted to know about blog business cards. And I mean everything. Before we get to what you should have on your business cards, we should probably start with the why. Why You Need a Business Card for Your Blog One thing I heard said at Type A Parent conference last week was…
If there was an official grammar police, I’m sure I’d be the sheriff. Especially when it comes to punctuation because it’s often overused or used incorrectly. While there are some “rules” you should break from English class (they were only rules for school anyway- not real life writing), using punctuation correctly is a rule you want to…