Learn What Your Followers Want with Twitter Analytics

Learn What Your Followers Want with Twitter Analytics

The 10-Minute Touch Up is a quick, weekly challenge to get you DOING, not just reading about doing. Consider it a way to touch up your blogging just 10 minutes at a time! Challenge: Dig into Twitter analytics to find out what your followers want. Why: To see what gets your followers interacting with you,…

11 Things You Should Stop Doing on Social Media

11 Things You Should Stop Doing on Social Media

After you’ve been blogging a while, you’ve surely come across things other people do on social that drive you nuts. As someone who’s been in marketing communications for years and years, I have extra Spidey senses when it comes to the way people communicate (which makes me not only hyperaware but also HYPER-PICKY). Sometimes I’m in…

Making Sense of Twitter – It’s the Never-ending Cocktail Party

Making Sense of Twitter – It’s the Never-ending Cocktail Party

If you’ve ever been scared of Twitter, confused about Twitter or annoyed with Twitter, this post is for you. If you’re on Twitter and still don’t get it, this post is for you too. Twitter is critical to building relationships with your readers as well as other bloggers (many of which are your readers). It’s…

How to Watch Your Competitors on Facebook

How to Watch Your Competitors on Facebook

Facebook’s always changing and just might be the most frustrating social media platform out there! Since my last two 10-minute touch ups dived into analytics of two other platforms, I thought I’d highlight one cool little feature of Facebook Insights that’ll help you “spy” on what others are doing. The 10-Minute Touch Up is a quick, weekly challenge…

A Peek into the Disney Social Media Moms Celebration: The Learnings

A Peek into the Disney Social Media Moms Celebration: The Learnings

When I got the invite for the Disney Social Media Moms Celebration, I literally gasped and covered my mouth in disbelief. I was at work at the time; otherwise I probably would have screamed like a teenage girl seeing her heartthrob. Ha! On May 9, my family and I descended into Disney World to experience…

10-Minute Touch Up: Welcome a Pinterest Board to the Neighborhood

10-Minute Touch Up: Welcome a Pinterest Board to the Neighborhood

The 10-Minute Touch Up is a quick, weekly challenge to get you DOING, not just reading about doing. Consider it a way to touch up your blogging just 10 minutes at a time! Welcome a Pinterest Board to the Neighborhood Challenge:  Repin, like, or comment on pins from the new Pinterest board of someone you follow. Why: Building community…

Has Your Pinterest Traffic Tanked? (And What to Do If It Has)

Has Your Pinterest Traffic Tanked? (And What to Do If It Has)

Noticed a change lately in the amount of traffic coming from Pinterest? You’re not the only one. For some bloggers, traffic has tanked. For others, it’s dropped a decent bit. Some of you might not have seen much difference at all. (And some may have even seen an increase!) For bloggers who are seeing the changes, here’s…

Facebook’s New Rule Regarding Cover Photos and News Feed Ads

Facebook’s New Rule Regarding Cover Photos and News Feed Ads

If you haven’t heard, Facebook is changing things up (again!). Starting today January 15, both cover photos and any News Feed ads cannot contain more than 20% text. What does 20% look like? It could look like this (or a whole host of variations): Facebook’s cover photo guidelines have always included things like no URL or no call…

How to Add a Custom Pin It Hover Button to Your Blog Images

How to Add a Custom Pin It Hover Button to Your Blog Images

I don’t know about you but Pinterest is one of my top sources of traffic. Trust me when I say this: you want to do everything possible to get readers to pin your blog posts to Pinterest! Sure many readers will use their browser’s Pin It bookmarklet or the Pin It button within your social…

Pinterest Search: Why It Sucks and How You Can Improve It

Pinterest Search: Why It Sucks and How You Can Improve It

EDITED TO ADD: This post is REALLY outdated and Pinterest has come a long way, baby! If you wanna learn tricks to making your pins come up in search, sign up for the Pinning Perfect e-course. Over 45 lessons within 8 units to show you exactly how to skyrocket your referral traffic from Pinterest. Group boards and followers are…

How to Highlight a Post on Your Facebook Page Timeline

How to Highlight a Post on Your Facebook Page Timeline

While many people are still getting used to the new Facebook timeline for pages, there are some new features to get all happy about. One of them is highlighting. As you know, your timeline is divided into two columns like so. It’s a common complaint of the new format but, hey, it’s here to stay. Highlighting spreads…